More and more companies/organisations seem to be bringing design in-house. This has the obvious benefits of a very close working relationship, with in-house designers knowing the brand/product and so on, and may be a reaction against design agencies high fees.
I'm trying to think of persuasive propositions for companies to "eat out occasionally, rather than have beans at home every day" - though, naturally, the response to this line isn't always positive!
Any views, anyone?
Pro and cons of in-house design
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| 21 Sep 2007 - 13:09 | 82 |
| Miles Joined: 21 Sep 2007 Posts: 6 | Pro and cons of in-house design |
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| 16 Feb 2009 - 11:06 | 258 |
| CMC Joined: 13 Feb 2009 Posts: 2 | They won't go for it "just for a change", there needs to be a reason why they should use you, rather than their own facility which they pay lots of money to maintain. We tend to pitch it towards trying to get the one-off, special projects which require a bit more creative input (inhouse design can and does easily become formulaic and monotonous - with brand guidelines being a euphemism for "we haven't got any new ideas" ). We offer creativity that they may not necessarily get inhouse due to over-familiarity and brand straightjackets.
Other than that you're really only left with overflow production work. |
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