Very difficult discussion this... we are encouraged to engage the best people for the job, we must not discriminate between candiates at interview regardless of race, sex, age, religion etc... which is absolutely correct. The design industry recruits graduate who by the fact that they have been to university are predominantly middle class, and white... I'm not sure of the balance between male and female.
So our studios can only reflect the graduate pool which doesn't reflect society at large... The challenge for the future is to encourage more young people to go on to university and that way hopefully tap into talent that would otherwise not be realised. A start would be that those of us who are employers offer work placements to local school students, and vist schools to speak to students to 'big up' our industry.
Positive discrimination to me is not a good idea in design. I only want the best people working for me and working generally (there's too much mediocre stuff out there anyway, but that's another debate!)... in fact over the last ten years of employing people, I guess my staff have been 80% female... Positive discrimination works in many industries, where the work is more process driven, I think in jobs that are largely creative, talent is the key and that's a gift that is independent of gender.
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